
Burger Beauty of the Day: Kate Upton is the latest celebrity hottie to be cast in a Carl’s Jr./Hardee’s commercial.
The chain has created sexy spots around Paris Hilton, Kim Kardashian and Padma Lakshmi. A commercial starring the Sports Illustrated bikini model is set to air later this month to promote the burger restaurant’s new Southwest Patty Melt.
Upton leaked plot details of the ad to reporters: “I’m a ‘50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I’m sweating, and I’m taking off all of my clothes and I’m in my lingerie!”
“Kate’s probably the hottest girl we’ve ever worked with,” admits Justin Hooper, creative director at the ad agency 72andSunny.
Upton claims to be a burger lover, though she’ll only eat them “maybe once a week” at most.
Another photo from the set after the jump.
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