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Ryanair Ad Anger of the Day: Over 7,000 people have signed an online petition calling for the ban of the above ad for Ryanair, which many people feel is sexist.
The ad is promoting the airline’s charity calendar, which features female flight attendants in bikinis and other revealing attire.
The petition asks the Advertising Standards Agency to ban the ad, and states:
Ryanair must stop using this demeaning advert or any other which objectifies their staff in such an offensive way. You should be selling your service, not the attractiveness of your female staff. Were you actually hiring your female staff based on their looks, it would be illegal.
The petition is being spearheaded by a woman named Ghada, who is a Ryanair flight attendant.
Ghada commented:
I’m a member of cabin crew. I love my job and take it seriously, so I was disgusted to see this Ryanair ad which basically portrays cabin crew as glamour models. My work colleagues, many of whom are male, work hard with me to ensure the safety of our passengers. Safety is our number-one priority, not the brand of our underwear.
A spokesperson for Ryanair defended both the ad and the calendar, saying:
Our cabin crew calendar has raised 500,000 euros (about £423,000) for charity in just five years and we will continue to support the right of our crew to take their clothes off to raise money for those who need it most.
The ASA has acknowledged the petition and they have “launched a full investigation.”
More ads and some pics from the calendar after the jump.
Continued Ad Banning of the Day: The Advertising Standards Authority, in what’s beginning to look like a campaign to make sure no woman is ever seen in an advertisement ever again, has banned the above bus ad in the UK.
The ASA released a statement saying:
We considered that the image was of an overtly sexual nature and was therefore unsuitable for untargeted outdoor display, as it was likely to be seen by children.
The ad was for Marks & Spencer’s “Autograph” line, and while one poster was approved by the ASA, the second one didn’t make the cut because:
We considered that the pose of the woman kneeling on the bed was overtly sexual, as her legs were wide apart, her back arched and one arm above her head with the other touching her thigh. We also noted that the woman in this image wore stockings.
Full-size pic of the ad after the jump.
Follow Up of the Day: Lynx has released a video of Lucy Pinder apologizing for offending anyone by appearing in the company’s recently banned ads.
Pinder is shown covered in a very baggy sweater and looking sad while returning props, such as pompoms and a stuffed monkey, that were used for Lynx commercials.
I believe the word British folks would use to describe this apology is “cheeky.”
[Adrants]
Banned Pinder Ads of the Day: Several ads for Lynx body spray, which American readers know as Axe, have been banned in the UK by the Advertising Standards Authority.
The ASA says the ads, which feature Lucy Pinder and her ample cleavage, “make a link between purchasing the product and sex with women, and in doing so would be seen to objectify women.”
Not that the ASA is wrong, but if that were all it took for something to get banned in America, advertising agencies would be in serious trouble.
Two more ads after the jump.
Banned Ad of the Day: An ad for the clothing company Drop Dead has been banned by the Advertising Standards Agency (ASA) in the UK.
A complaint was received in reference to the ad, stating that the model used in it looked anorexic and underweight. The ASA went so far as to call the ad “socially irresponsible.”
Some people find this odd, since the ASA did not ban an ad for H&M that had received 9 complaints about the model being too skinny. The ASA claimed that in the H&M ad, the model did not appear too thin, but was simply wearing clothes that “emphasized the length and slimness of her legs.”
I can’t imagine anybody complaining about this decision, though. Do you see that model up there? You can practically see her entire rib cage. It can’t be healthy for your entire skeletal structure to be visible through your skin.
